Started by Thomas Nguyen and quickly spreading to the around the country, Project Beauty began with the goal of redefining what true beauty really is and how beauty is portrayed on social media. So often we are bombarded with imagery of what society perceives as beautiful. While this culture has always been around, social media has only amplified this effect and it has put this in the forefront of our daily lives. With Project Beauty, our goal is to bring natural, true beauty to the forefront of everyone’s social media and bring attention to the fact that we do not need to look a certain way in order to be accepted by our peers and fit in.

My mission: redefine how beauty is depicted on social media and to photograph women with no makeup and no retouching. The result are images that allow these women to walk away feeling more confident, empowered than before and showcase what true beauty really is.


No makeup. No retouching. Only true natural beauty.


Project Beauty 2020

Ready to stand-up and free yourself?! Project Beauty speaks about individuality, courage to be yourself, and your very own sensibility. We want you to just be yourself, to be real, be free and be strong!

Please take a few minutes to complete the form below in order for us to get to know you a little better and let us know why Project Beauty is so important to you.

Once your registration has been received, you’ll receive an email with a detailed schedule, and sent an email for a $50 non-refundable registration fee upon acceptance. A portion will be donated to the American Foundation for Suicide Prevention, to help save lives and give hope to those affected by suicide.

You will receive digital files roughly 2-3 business days after your shoot.

The next Project Beauty shoot is tentatively scheduled for: February 1st, 2020